27.08.2019
 Essay on Importance Of Marriage Marketing

A

Dissertation

On

Consumer Relationship Administration And Need for Relationship Promoting In The Bank Sector

This project report is being posted as a part of the requirements of the MASTER OF BUSINESS ADMINISTATION Program of Bangalore School.

The project has been carried out

By:

SHRIYA MEHROTRA

Reg. No . 04VWCM 6117

With all the guidance and support of

Prof. Raja Sekhar

Teachers: MBA

[pic]

ALLIANCE BUSINESS ACADEMY

BANGALORE – 560 076

Group: 2004-2006

Assertion

I, Shriya Mehrotra, scholar of MASTER OF BUSINESS ADMINISTATION 4th semester, studying at Connections Business Schools, Bangalore do here simply by declare this project relating to the topic " Customer Romantic relationship Management And Importance Of Relationship Marketing In The Banking Sector” had been made by me after undergoing the prescribed feuille requirements an integral part of the objective of the MBA program of Bangalore University ( Batch of 2004-2006).

The analysis has been done under the support and direction of Prof. Raja Sekhar.

I further more declare that the project report has not been published earlier to any other School or Commence for the award of any Level or Diploma.

Date:

Place:

Shriya Mehrotra Reg. No . 04VWCM 6117

Qualification

This is to certify that SHRIYA MEHROTRA, student of MBA 4th semester Reg. No . 04VWCM6117 of our Company has finished his Texte report for the topic " Customer Romance Management and Importance of Marriage marketing Inside the Banking Sector”, under my personal guidance, and that no element of this record has been submitted for the award of any other Degree or Diploma to any different Board or perhaps University.

Time:

Place:

Prof. Raja Sekhar Faculty Alliance Organization Academy

Acknowledgement

The satiation and content that accompany the successful completing task, can be incomplete with no mention of the people that made it conceivable. After all, the success is a epitome of diligence, severance, undeterred, zeal, stead fast willpower and most of encouraging assistance. So with tremendous gratitude, I actually acknowledge dozens of whose advice and confidence served like a " bright spot light” and crowned each of our efforts with success. I actually sincerely thank Mr. Sudhir. G. Angur, Honorable president- Alliance Business Academy, for giving us an opportunity to take up this research. We thank him for being a consistent source of ideas and support. I would like to convey my outstanding sense of gratitude to Mr. W. V. Krishnamurthy, Director and executive vp –Alliance Organization Academy for providing myself support to conduct this research Using a deep feeling of appreciation and indebtedness, I seriously and entire heartedly thank Prof. Rajadura Sekhar, my project guide for providing me important suggestions and advice through the execution of the task. Last but not the least, I would really prefer to appreciate almighty God, my parents, and my friends who have helped me collect these info and have lay with me for hours discussing regarding the job.

TABLE OF CONTENTS

|Sl. No |CHAPTERS |Page not any | |1a |EXECUTIVE SYNOPSIS |1-5 | | |INTRODUCTION | | |1b |1. 1- BANK ON CUSTOMER RELATIONSHIP MANAGEMENT...

References: • Gandy A., 2001, Buyer first- A study of buyer relationship managing strategies in Indian finance Financial Community Publishing: London, uk

• Boston Consulting Group, 2001, Energetic and incorporate: optimizing the cost of on-line banking

• Determining the impact of e-business on Indian financial services, by Vikram T. Lund JP Morgan Equity Study (2001)

• ‘Assessing the effect of elektronische geschaftsabwicklung on Of india retail economic services'. WEBM Global Providers

• Sato S. M. Hawkins and A. Berenstein (2001) " E-finance: the latest developments and policy implications”

• www.databank.it/star

• www.google.com/CRM in American indian Financial Market

• www.vivisimo.com/CRM in Of india Financial Industry